Sunday, May 30, 2010

Sunday Feature: You Go Girl! Featuring the founder of Sara Koonar!

Every Sunday I feature a blogger, artist, photographer, makeup artist, actress, socialite or all around awesome person on my blog in a feature I like to call "You Go Girl!" or in some cases "You Go Boy!".

This week Ill be featuring editor and founder of Sara Koonar.

Sara's worked as an intern at Fashion Television & glow where she had her first article published in a national magazine. She's also had experience with modeling, television, radio, print, photography and design.

In her spare time Sara is working on a novel series and a screenplay. You can find her in the front row at Toronto Fashion Week and mingling at cocktail parties at TIFF.

Interesting Fact: Did you know Sara has a famous Canadian leading man? Find out who he is at the end of this post!

Sara graciously agreed to chat with me and was quick to respond to all my questions. She's sweet and friendly which made this super easy and fun! See what Sara had to say about her career, life and beauty.....

Sara pictured with DSquared

Sara tell us a little about who are you & why are you so fabulous?

I am the editor and founder of I was born in Canada to an Italian mother and Indian father. Both of my grandmother’s were seamstresses, they were who I spent most of my time with. So, since I was a kid I have been interested in clothing, how it is made, what makes it beautiful and why we should appreciate design.

I went to school for journalism at University of Ottawa and Centennial College in Toronto and have worked with Fashion Television and glow Magazine.

I am not sure if I would call myself fabulous, but if you insist...

Where can we find you on the world wide web?

How did you become interested in journalism?

I am incredibly curious. My choices were either detective or journalist. I also love being the one who delivers the news first. When my friends want to know the latest on what is happening in pop culture they know where to go.

What beauty products would you recommend to other women and why?

I have very sensitive skin and try my best to use products that are as close to natural as they can be. My favourite product line right now is Kiss My Face. I found them at my local drug store and they have everything from body wash, shaving lotion to lipstick.

Your favorite beauty treatment is?

I use Kiss My Face’s Pore Shrink Deep Cleansing Mask once a week. The combination of bentonite clay, tea tree oil and lemon grass oil makes my face feel so smooth and clear.

Who would you say have been some of your favorite celebs/people to interview?

My most memorable interviews are with designers. They are creative free spirits and always have the most interesting stories to tell. My favourite interviews have to be with Dsquared2 (Dean and Dan Caten) and Chip and Pepper (Chip and Pepper Foster), both Canadian, entrepreneurs, twins and incredibly full of life.

The best interviews are the ones that are natural. Forget your list of questions, put it aside and talk to your subject as if you were out grabbing a coffee with a friend. You will be surprised how much better the interview will turn out when it is comfortable and casual.

What are your favorite beauty looks for spring/summer 2010?

For hair, I love the long messy side braid we saw on Alexander Wang’s Spring 2010 RTW runway or the high ponytail with a thick glossy (with the help of product) braid that Blake Lively wore on Gossip Girl this season.

For makeup, I loved the lilac eye shadow on the models at the Versace Spring 2010 RTW show. You have to be careful with colourful eye shadow to not look like you stepped out of the 80s, but if done the right way I think it is very pretty and fresh.

What prompted you to start
Blame it on the recession. Right now there are hundreds of journalism students graduating from school and competing over a handful of jobs available. By creating an online fashion magazine I was hoping to give a voice to these young and talented writers. Also, as you may notice, people do not want to wait six months to find out what will be in season for Winter 2011. Why not know right away? That is the beauty of the internet.

Who is your favorite fashion designer and why?

That really changes every season depending on their collection. Right now I am obsessed with Alexander Wang. He creates these womenswear collections that are inspired by men’s fashion; it is the way he marries masculinity and femininity that is incredible sexy. Plus, he is 25 years old and for someone to achieve the success he has in such a short time says something about their talent.

Are there any makeup or beauty faux pas you really cant stand?

Stringy extensions (the kind where you can see where the hair has been attached) and girls who wear the wrong shade of red lipstick. You can’t just wear any shade of red lipstick, pay attention to your skin tone because certain shades can really do you an injustice.

Are you guilty of any yourself?

Of course, I wore a pair of really long fake eyelashes (the costumey type) and looking back on the photos I realized how terrible it looked. While you are young it is best to keep your look natural, wait until later in life to add all those visual tricks.

Favorite career highlight & why?

I am still just beginning my career and have had the opportunity to experience incredible art, meet interesting people and visit gorgeous places. Being able to appreciate each of these moments equally as a highlight is what makes the path I have chosen so much more exciting.

What can people expect from Sara Koonar in the future?

I have millions of ideas brewing and just waiting to be unleashed.

A big thank you to Sara Koonar for chatting with me I want to wish her all the best in her career and future. If you haven't checked out yet, what are you waiting for?!

Did you know Sara has a famous Canadian leading man?
The answer: Jonathan Matthew Poirier, better known by his stage name JDiggz, a Canadian hip-hop MC and producer.
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April on May 30, 2010 at 2:33 PM said...

Sara is gorgeous ... Italian and Indian ... so beautiful! I am going to have to try that cleansing mask! What a great interview! I love that you are introducing us to all these fabulous ladies!! xoxo

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